All work.

Recent and past projects, 2013 to Present

Advertising & campaigns

Asahi Japan × BLACKPINK

An integrated brand partnership connecting Asahi Super Dry with BLACKPINK and music culture across the Japanese market.

MAKAIO CREATIVE GROUP as Campaign / Brand Partnership & Integrated Marketing Partner

Japan ·

Dr. Jart+

A skincare campaign centered on Dr. Jart+'s Shake & Shot product line, combining beauty marketing and influencer-focused communications.

MAKAIO CREATIVE GROUP as Digital Marketing Partner

United States · 25% sales growth ·

Budweiser

A digital campaign associated with Budweiser's FIFA World Cup marketing and the brand's international football sponsorship platform.

MAKAIO CREATIVE GROUP as Digital Campaign Partner

Global · 50M reach, 10% sales lift ·

Budweiser

A Budweiser campaign within the brand's advertising portfolio.

MAKAIO CREATIVE GROUP as Marketing / Campaign Partner

Advertising Campaign · United States

Diesel

MAKAIO CREATIVE GROUP as Campaign / Digital Marketing Partner

A fragrance marketing campaign supporting Diesel BAD, combining campaign communications, digital advertising, and influencer-oriented content for the Japanese market.

International campaign collaborators included Mazarine Mlle Noï, Iconoclast, director Andrew Dominik, and Mikros Image.

Japan · 30% sales growth in six months ·

Geico

A GEICO advertising film built around the brand's recognizable humorous storytelling format.

MAKAIO CREATIVE GROUP as Campaign / Video Marketing Partner

Creative Agency: The Martin Agency

Production Company: Park Pictures

Director: Terri Timely

Editorial: Cut + Run

Additional post-production collaborators included Moving Picture Company and Artjail.

Advertising · Online Film · United States

Paula's Choice

"Beauty Begins with Truth"

MAKAIO CREATIVE GROUP as Digital Campaign Partner

US · 15% engagement growth, 10% retention increase ·

Philips Sonicare

"Bite Into Delicious Food Without Worry" A regional marketing campaign for Philips Sonicare, communicating the relationship between oral care and everyday eating experiences.

MAKAIO CREATIVE GROUP as Regional Marketing Partner

Japan · Uplift in sales

Nescafé

Commercial with Suzy Bae

MAKAIO CREATIVE GROUP as Regional Marketing / Production Partner

South Korea · 30% upIift in sales

Bud Light

A Bud Light campaign developed through a collaboration between advertising, film production, and visual-effects teams.

MAKAIO CREATIVE GROUP as Production / Marketing Partner

Creative Agency: Wieden+Kennedy

Executive Creative Director: Karl Lieberman

Creative Directors: Brandon Henderson and John Parker

Production Company: O Positive

Director: Jim Jenkins

Visual Effects: The Mill

US · Production: 7O Positive · VFX: The Mill

SmartWater

"Same Kid" A Smartwater commercial featuring Pete Davidson, combining celebrity-led storytelling with the brand's campaign communications.

MAKAIO CREATIVE GROUP as Campaign Partner

Project Credits

Featured Talent: Pete Davidson

Collaborators include VMLY&R, Smuggler, Friendshop, Parliament, and CMC.

Commercial Campaign · United States

Sprite

A Sprite campaign connecting the brand with sports and music culture through advertising and talent-led storytelling.

MAKAIO CREATIVE GROUP as Campaign Partner

Creative Agency: Wieden+Kennedy

Production Company: Chelsea

Media Agency: Universal McCann

Featured Talent: LeBron James and Kamaiyah

Commercial Campaign · United States

Kath & Kim × Kim Kardashian Uber Eats australia

A collaboration connecting Uber Eats, the Australian comedy characters Kath & Kim, and Kim Kardashian.

MAKAIO CREATIVE GROUP as Campaign / Partnership Support

Project Credits

Creative Agency: Special Group Australia

Production Company: Sweetshop

Additional collaborator: Louis & Co.

Featured Talent: Kim Kardashian and the Kath & Kim characters.

Australia · Production: Sweetshop

Retail & experiential

Crate & Barrel

Store rebranding campaign

US · 12% increase in foot traffic and sales

Drunk Elephant

Airport counters and Delta in-flight collaboration

US · 20% increase in airport sales

McDonald's

An anime-inspired campaign bringing McDonald's into a fictional universe familiar to anime audiences through creative storytelling, visual identity, and brand experiences.

MAKAIO CREATIVE GROUP as Campaign / Experiential Marketing Partner

Creative Agencies: Wieden+Kennedy New York and IW Group

Animation Studio: Studio Pierrot

Artist / Designer: Acky Bright

Additional creative and production collaborators

US · 15% increase in foot traffic and sales Integrated Campaign · United States

Bvlgari

"Pop Wishes" holiday 2018 MAKAIO CREATIVE GROUP as Creative / Campaign Partner

Global · 25% increase in holiday sales

Film & commercial

Mercedes-Benz

S-Class "King of the City Jungle" A cinematic campaign for the Mercedes-Benz S-Class, using visual storytelling to express the vehicle's character and presence.

MAKAIO CREATIVE GROUP as Creative / Campaign Partner

Creative Agency: antoni

Production Companies: Rattling Stick and MarkenFilm GmbH

Director: Daniel Kleinman

Director of Photography: Franz Lustig

Visual Effects: Framestore

Music / Sound: Yessian Music

Automotive Commercial · Europe

Mercedes-Benz

A short film focused on real-life safety, developed in association with Mercedes-Benz and a wider creative team.

MAKAIO CREATIVE GROUP as Digital Marketing Co-Partner/ andProduction Co-Partner

Design Agency: amp, Munich, Germany

Director: Oliver Bernotat

Co-Director: Alexander Bergmann

Producer: Paul Scholten

Executive Music Producer: Patrick Kattoura

Sound Editor: Daniele Pellegrini

Sound Design / Mix: Al Miseri

Music Composer: Alexander Simmance

Film-school collaborated with MAKAIO: Hochschule für Fernsehen und Film München (HFF Munich)

Germany · Dir. Oliver Bernotat

Mercedes-Benz

UK Defining Class with TBWA\Elsewhere

United Kingdom

Tiffany & Co.

"Believe in Dreams" with Zoë Kravitz and Naomi Campbell A Tiffany & Co. campaign exploring the brand's world through imaginative film and luxury storytelling.

MAKAIO CREATIVE GROUP as Campaign Partner

Project Credits

Creative Agency: Laird + Partners

Holiday Film Director: Mark Romanek

Director of Photography: Adam Richards

Featured Talent in the holiday film: Zoë Kravitz, Naomi Campbell, Xiao Wen Ju, Karen Elson, and Maye Musk

Visual Effects: Moving Picture Company

Music: “Dream On” by Aerosmith

United States