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Global marketing
isn't one campaign
translated seven times.
It's one idea built so every market can make it its own. Our teams
live and work in the cities you want to reach, so local insight
shapes the work from the first brief.
ASAHI X BLACKPINK
DR. JART+ “SHAKE & SHOT
BUDLIGHT “DILLY DILLY”
APPLE GROWTH COMMERCIAL CAMPAIGN: The slogan is “EVERYTHING YOU LOVE JUST GOT BIGGER.”
PRODUCTION FOR INTERNATIONAL AD PLACEMENT AND CREATIVE
The new Apple TV commercial promotes the iPhone XS and iPhone XS Max. The advert talks about features like Super Retina in two sizes, including the largest display on an iPhone ever.
The background music is the song: “Catch My Breath” by Confidence Man.
Actors: Anna Lore Ricky Wang, Rory McIlroy
Director: John Hillcoat
UNITED STATES
BMW DEUTSCHLAND: COMMERCIAL & BILLBOARDS
GERMANY
APPLE PRODUCT RED MARKETING CAMPAIGN
Through June 30, 2021, Apple will direct 100 percent of eligible proceeds from (PRODUCT)RED purchases to the Global Fund’s COVID-19 Response to help provide services and treatment to some of the world’s most vulnerable communities.
Creative Directors/Lead Artists: Jan Bitzer + Sarah Eim
Director: Polynoid
Animation Studio: Woodblock + Electric Theatre Collective
Partner Agency: Media Arts Lab
Music: Sofi Tukker "That's It (I'm Crazy)"
UNITED STATES
VOLKSWAGEN COMMERCIAL & BILLBOARDS
UNITED STATES
LA PATISSERIE KATSURA PACKAGE DESIGN
opened in Okawa Riverside, Tenma, Osaka
Illustrator: Shinichi Arita
TOKYO JAPAN
QUANTUM ION CCT WATER PACKAGE DESIGN
TOKYO JAPAN
GEICO
Project: “Crushed Bagpipes” Campaign
Scope: Developed the quirky “Crushed Bagpipes” video series, combining humor and Geico’s signature insurance messaging. The campaign featured exaggerated yet relatable scenarios where bagpipes were hilariously destroyed, emphasizing how Geico protects against the unexpected. The viral content garnered widespread attention, boosting social engagement and leading to a 5% increase in brand sentiment scores nationwide.
PAULA'S CHOICE
Project: Digital Marketing Campaign - “Beauty Begins with Truth”
Scope: Created the “Beauty Begins with Truth” digital marketing campaign for Paula's Choice, emphasizing transparency in skincare ingredients. Managed content across social media platforms, featuring dermatologist-led discussions and user testimonials Created billboards across Los Angeles for promotional marketing. The campaign achieved a 15% growth in online engagement and bolstered brand trust, leading to a 10% increase in customer retention.
DRUNK ELEPHANT
Project: Flagship Counters Launch and Delta In-Flight Collaboration
Scope: In December 2022, Drunk Elephant launched flagship counters at Los Angeles (LAX), New York John F. Kennedy (JFK), and San Francisco (SFO) international airports. This initiative was complemented by an exclusive in-flight collaboration with Delta Airlines, where Drunk Elephant introduced travel-sized skincare kits for Delta first-class passengers as well as in-bathroom products. The campaign enhanced the brand's presence both on the ground and in the air, driving a 20% increase in sales at airport locations and elevating brand visibility among a global audience. The in-flight partnership further solidified Drunk Elephant's reputation as a go-to skincare brand for travelers.
McDonald’s
Project: “WcDonald’s” Campaign in Partnership with Wieden+Kennedy New York
Scope: Led the “WcDonald’s” campaign, transforming a Los Angeles McDonald’s restaurant into an anime-themed experience. Partnering with Wieden+Kennedy New York, we collaborated closely with illustrator Acky Bright to develop unique imagery and packaging, under the creative direction of Tariq Hassan, Chief Marketing and Customer Experience Officer at McDonald’s USA. The campaign also featured exclusive anime shorts and manga content produced by the renowned Studio Pierrot. Our team managed the selection of the L.A. location, facilitated partnerships with key anime collaborators, and oversaw the campaign’s execution. The initiative drove a 15% increase in foot traffic and sales, while resonating deeply with the anime community and enhancing McDonald’s brand presence in pop culture.
Philips Sonicare
Project: Japan Campaign - “Bite Into Delicious Food Without Worry”
Scope: Developed and launched the “Bite Into Delicious Food Without Worry” campaign for Philips Sonicare in Japan, focusing on promoting oral health and gum care. The campaign highlighted the benefits of Philips Sonicare electric toothbrushes in maintaining strong, healthy teeth while protecting sensitive gums. A unique aspect of the campaign was a promotional offer where customers could win gourmet food experiences alongside their purchase of a Philips Sonicare toothbrush. The campaign successfully engaged consumers, increasing brand awareness and driving a significant uplift in sales within the Japanese market.
BVLGARI
Project: Holiday Season 2018 - “Pop Wishes” Campaign
Scope: Directed the store and display creative direction for BVLGARI’s “Pop Wishes” campaign during the 2018 holiday season. The campaign featured vibrant, eye-catching displays that transformed BVLGARI stores into festive wonderlands, blending luxury with playful, pop-art-inspired elements. We collaborated with three production companies to create a captivating commercial that embodied the campaign’s joyful and luxurious spirit. Each store location was meticulously designed to enhance the shopping experience, with dynamic window displays and immersive in-store setups that highlighted BVLGARI’s holiday-themed jewelry collections. The creative execution not only drew in customers but also amplified brand presence, contributing to a 25% increase in holiday sales and reinforcing BVLGARI’s position as a leader in luxury retail.
Tiffany & Co.
Project: “Believe in Dreams” Campaign Featuring Zoë Kravitz and Naomi Campbell
Scope: Conceptualized and executed the “Believe in Dreams” campaign for Tiffany & Co., inspired by Alice in Wonderland. The campaign featured iconic figures Zoë Kravitz and Naomi Campbell, who dazzled in a visually stunning video that reimagined the classic tale with a modern, luxurious twist. The campaign combined high fashion with whimsical storytelling, showcasing Tiffany & Co.'s timeless jewelry in an enchanting narrative. The video was widely acclaimed, generating substantial media coverage and social media buzz, and reinforcing Tiffany & Co.'s position as a leader in luxury and innovation.
Project: Kath & Kim's Sharon Strzelecki x Kim Kardashian Collaboration
Partnership: Creative Agency – Special Group Australia, Production Company – Sweetshop, Stills Production – Louis & Co
Scope: Collaborated on a high-profile partnership featuring Kath & Kim's beloved character Sharon Strzelecki alongside Kim Kardashian. This unique campaign blended Australian pop culture with global celebrity appeal, creating a buzzworthy and humorous narrative that resonated with a wide audience. Our role involved overseeing the creative direction and ensuring seamless integration of both stars into the campaign. We worked closely with Special Group Australia to develop the concept, while coordinating with Sweetshop and Louis & Co for the production of both the commercial and stills. The campaign successfully generated widespread media coverage and social media engagement, reinforcing the cultural relevance and broad appeal of the collaboration.
NESCAFE South Korea: COMMERCIAL
FT: Suzy Bae “Have A Morning Kiss” Nescafe fresh mocha
[심쿵주의] 수지의 네스카페 신선한 모카로 모닝키스하세요
SPRITE: THE BIG TASTE
GEICO
Project: “Crushed Bagpipes” Campaign
Scope: Developed the quirky “Crushed Bagpipes” video series, combining humor and Geico’s signature insurance messaging. The campaign featured exaggerated yet relatable scenarios where bagpipes were hilariously destroyed, emphasizing how Geico protects against the unexpected. The viral content garnered widespread attention, boosting social engagement and leading to a 5% increase in brand sentiment scores nationwide.
PAULA'S CHOICE
Project: Digital Marketing Campaign - “Beauty Begins with Truth”
Scope: Created the “Beauty Begins with Truth” digital marketing campaign for Paula's Choice, emphasizing transparency in skincare ingredients. Managed content across social media platforms, featuring dermatologist-led discussions and user testimonials Created billboards across Los Angeles for promotional marketing. The campaign achieved a 15% growth in online engagement and bolstered brand trust, leading to a 10% increase in customer retention.
DRUNK ELEPHANT
Project: Flagship Counters Launch and Delta In-Flight Collaboration
Scope: In December 2022, Drunk Elephant launched flagship counters at Los Angeles (LAX), New York John F. Kennedy (JFK), and San Francisco (SFO) international airports. This initiative was complemented by an exclusive in-flight collaboration with Delta Airlines, where Drunk Elephant introduced travel-sized skincare kits for Delta first-class passengers as well as in-bathroom products. The campaign enhanced the brand's presence both on the ground and in the air, driving a 20% increase in sales at airport locations and elevating brand visibility among a global audience. The in-flight partnership further solidified Drunk Elephant's reputation as a go-to skincare brand for travelers.
McDonald’s
Project: “WcDonald’s” Campaign in Partnership with Wieden+Kennedy New York
Scope: Led the “WcDonald’s” campaign, transforming a Los Angeles McDonald’s restaurant into an anime-themed experience. Partnering with Wieden+Kennedy New York, we collaborated closely with illustrator Acky Bright to develop unique imagery and packaging, under the creative direction of Tariq Hassan, Chief Marketing and Customer Experience Officer at McDonald’s USA. The campaign also featured exclusive anime shorts and manga content produced by the renowned Studio Pierrot. Our team managed the selection of the L.A. location, facilitated partnerships with key anime collaborators, and oversaw the campaign’s execution. The initiative drove a 15% increase in foot traffic and sales, while resonating deeply with the anime community and enhancing McDonald’s brand presence in pop culture.
Philips Sonicare
Project: Japan Campaign - “Bite Into Delicious Food Without Worry”
Scope: Developed and launched the “Bite Into Delicious Food Without Worry” campaign for Philips Sonicare in Japan, focusing on promoting oral health and gum care. The campaign highlighted the benefits of Philips Sonicare electric toothbrushes in maintaining strong, healthy teeth while protecting sensitive gums. A unique aspect of the campaign was a promotional offer where customers could win gourmet food experiences alongside their purchase of a Philips Sonicare toothbrush. The campaign successfully engaged consumers, increasing brand awareness and driving a significant uplift in sales within the Japanese market.
BVLGARI
Project: Holiday Season 2018 - “Pop Wishes” Campaign
Scope: Directed the store and display creative direction for BVLGARI’s “Pop Wishes” campaign during the 2018 holiday season. The campaign featured vibrant, eye-catching displays that transformed BVLGARI stores into festive wonderlands, blending luxury with playful, pop-art-inspired elements. We collaborated with three production companies to create a captivating commercial that embodied the campaign’s joyful and luxurious spirit. Each store location was meticulously designed to enhance the shopping experience, with dynamic window displays and immersive in-store setups that highlighted BVLGARI’s holiday-themed jewelry collections. The creative execution not only drew in customers but also amplified brand presence, contributing to a 25% increase in holiday sales and reinforcing BVLGARI’s position as a leader in luxury retail.
Tiffany & Co.
Project: “Believe in Dreams” Campaign Featuring Zoë Kravitz and Naomi Campbell
Scope: Conceptualized and executed the “Believe in Dreams” campaign for Tiffany & Co., inspired by Alice in Wonderland. The campaign featured iconic figures Zoë Kravitz and Naomi Campbell, who dazzled in a visually stunning video that reimagined the classic tale with a modern, luxurious twist. The campaign combined high fashion with whimsical storytelling, showcasing Tiffany & Co.'s timeless jewelry in an enchanting narrative. The video was widely acclaimed, generating substantial media coverage and social media buzz, and reinforcing Tiffany & Co.'s position as a leader in luxury and innovation.
Project: Kath & Kim's Sharon Strzelecki x Kim Kardashian Collaboration
Partnership: Creative Agency – Special Group Australia, Production Company – Sweetshop, Stills Production – Louis & Co
Scope: Collaborated on a high-profile partnership featuring Kath & Kim's beloved character Sharon Strzelecki alongside Kim Kardashian. This unique campaign blended Australian pop culture with global celebrity appeal, creating a buzzworthy and humorous narrative that resonated with a wide audience. Our role involved overseeing the creative direction and ensuring seamless integration of both stars into the campaign. We worked closely with Special Group Australia to develop the concept, while coordinating with Sweetshop and Louis & Co for the production of both the commercial and stills. The campaign successfully generated widespread media coverage and social media engagement, reinforcing the cultural relevance and broad appeal of the collaboration.
NESCAFE South Korea: COMMERCIAL
FT: Suzy Bae “Have A Morning Kiss” Nescafe fresh mocha
[심쿵주의] 수지의 네스카페 신선한 모카로 모닝키스하세요
SPRITE: THE BIG TASTE
DIESEL BAD
Project: Fragrance Launch Campaign
Scope: Launched the Diesel BAD fragrance in Japan with a bold, multi-platform campaign. Directed short films and designed digital ads featuring local influencers, achieving a 30% sales growth within six months.
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